While you’re concerned with designing shop displays in the right positions for influencing customer behaviour, placing goods on the best shelves and designing your customer path to take in as many items on show as possible, you still have to ensure you’re paying equal attention to the senses.
Where you use lighting and why you use lighting will make the difference of a successful store layout versus an unfinished store layout. Why Lighting in Retail Stores is Important Creating an ideal customer experience is more than just store layouts, sales, and happy associates. Lighting has the power to influence customers to buy items that they may not have considered before.
The Importance Of Lighting In Retail post is part #1 of #8 of our in-depth The Retail Lighting Guide. In this article, we will highlight the importance of lighting in retail stores as well as some benefits of buying LED lights from a reputable LED bulb wholesaler. The Importance of Lighting Design in Retail Stores While lighting may be an afterthought for many retailers who are just starting out, retail lighting goes much further than just provide simple ambiance. Store decoration, lighting, chosen furniture, window display design and any other visual merchandising and visual branding aspect you can think of is absolutely essential to create the perfect shopping … The function of lighting in a retail format can potentially have a … [/fusion_checklist] Design and presentation play a highly important role in the retail world. Those are great features to have in a store, but correct lighting can take a customer’s experience over-the-top. The Importance of Retail Lighting for Your Store. Importance of Retail Store Lighting THE IMPORTANCE OF RETAIL LIGHTING FOR YOUR STORE. Lighting plays a very important role in showcasing your store merchandise as well as providing a great part of the design in your store.